August New Launch Sales Set to Surpass 1,500 Units After July Surge
New condominium launches in July triggered a sharp rebound in developer sales, setting the stage for August to deliver the strongest performance in nine months.
According to the Urban Redevelopment Authority (URA), developers sold 940 private residential units in July 2025 (excluding ECs) – a jump of 250% month-on-month and 63.2% year-on-year. Including ECs, 1,311 units were sold with 2,275 units launched.
Momentum Continues Into August
Early indicators suggest August may cross the 1,500-unit mark, the highest since November 2024, when 2,560 units were transacted. More than 900 units have already been sold in early August from launches such as:
- River Green: 88% of 524 units sold at average S$3,130 psf
- Promenade Peak: 54% of 596 units sold at S$2,894–S$3,343 psf
- Canberra Crescent Residences: 40% of 376 units sold at S$1,974 psf
The launch of Springleaf Residence and Artisan 8 later in the month is expected to push August’s tally beyond 1,500 units before the Ghost Month begins in September.
Strong Market Confidence
Christine Sun, Chief Researcher at Realion Group, said:
“Affluent investor activity is generating a positive ripple effect, encouraging hesitant buyers to re-enter the market.”
CBRE’s Tricia Song added that lower interest rates and stable economic growth continue to drive interest in “well-priced projects with strong attributes.”
CCR Segment Sees Major Recovery
The Core Central Region (CCR) saw a major sales rebound in July, thanks to high-profile launches:
- The Robertson Opus: 43% of 348 units sold at S$3,359 psf median
- Upperhouse @ Orchard Boulevard: 59% of 301 units sold at S$3,259 psf median
This led to 357 CCR transactions in July – the highest since April 2021. Wong Siew Ying of PropNex noted that 5,527 new units (excluding ECs) were sold in the first 7 months of 2025, already accounting for 85% of all 2024 sales.
Pricing Strategy Drives Demand
Developers adopted more competitive pricing strategies in July. According to Huttons’ Lee Sze Teck:
- 44.3% of new sales were priced above S$2.5M, down from 50.7% in June
- Buyers found value in CCR units as the price gap with RCR narrowed to just 1.9% (from 56.5% in 2018)
RCR Leads in Sales Volume
The Rest of Central Region (RCR) made up 54.6% of July’s sales, boosted by the success of:
- Lyndenwoods: 97% sold (331 of 343 units) at S$2,463 psf median
The Outside Central Region (OCR) accounted for 7.4% of new private home sales in July.
Buyers Largely Local
Singaporeans made up 85.7% of buyers in July, with PRs accounting for 12.4%. The luxury segment also showed strong results, with 28 transactions over S$5M, including:
- 21 Anderson: Duplex penthouse sold for S$52.3M
- Four-bedder at same project: Sold for S$21M
These transactions underline the ongoing appeal of prime addresses and large-format homes among high-net-worth individuals and PRs.
Outlook
Analysts expect developers to continue targeting the S$2.5M sweet spot, but note that rising land costs and construction expenses may make such pricing harder to sustain in future launches.
With robust sales in both the CCR and RCR, and consistent demand from locals, the outlook for new home sales remains positive heading into Q4 – barring seasonal slowdowns during the Ghost Month.
